we CREATE

WITH

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CLARITY

A modern expression of Korean ingredients, refined with intention.

we BEGAN

WITH CLEAR VISION

Krave was founded to bring modern, premium Korean ingredients to New Zealand and Australia — built on honest sourcing, thoughtful creation, and a commitment to integrity from the very beginning.

Our team grew up, studied, and built a career across this region. That connection shaped our decision to create Krave here — a brand grounded in intention and designed for the way businesses work in New Zealand and Australia.

our partner

Established 1997.

Krave is built on our partnership with Dasan F.M., our sister company in Korea and one of the country’s leading producers of green tea, matcha, and premium food ingredients.

With over two decades of experience supplying major Korean F&B groups — including SPC, CJ, Starbucks Korea, and otoki — Dasan brings proven expertise in tea cultivation and processing.

Their specialization in Jeju-grown green tea and advanced matcha milling forms the foundation of the matcha we deliver to New Zealand and Australia.

This partnership ensures quality, traceability, and consistency from the origin to every batch supplied to cafés, bakeries, and manufacturers.

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KOREAN SOURCED

how we

work

01

sourcing

We work directly with our family-run producer in Korea, selecting premium ingredients with clarity and intention.

02

creation

Each ingredient is refined through modern processes to ensure purity, consistency, and a clean, natural profile.

03

curation

We shape our products for New Zealand and Australia, adapting flavor, format, and use to fit modern cafés and creators.

04

delivery

From storage to service, we maintain full transparency and quality control, ensuring every product arrives as intended.

our mission

at krave

( built on integrity )

Our mission is to bring premium Korean ingredients to New Zealand and Australia with integrity and intention — staying true to our roots while shaping products for a modern market.

We believe in thoughtful creation, consistent quality, and an honest connection to origin. Through these values, we aim to redefine how Korean ingredients are experienced in this region.

meet our

team

Min Chun
Co-founder
minjae chang
co-founder
yongdae chun
co-founder